2) What is the best way to build back links to my site? There isn't only one answer to this question, there is a multitude. The reason it's so important to ask this one is, you have to have a predetermined linking strategy. You must stick to a strategy, rather than employing several different ones or just building links randomly. Choosing a strategy that works will help to get your site ranking well quickly, plus it will help you to avoid the dreaded sandbox.
3) What is my competition doing? You need to know the answer to this one so that you can determine the exact course of action necessary to beat out your competition. Also, being aware of what your competition is doing will help you figure out what's working and what's not. What do the high ranking sites have in common? What do the low ranking sites have in common?
4) Question: What is your approach to link building?
Answer: I love natural, one-way links with really good, keyword-rich anchor text, and I know how to reach out to webmasters (via email, phone, and social networks) to build relationships and rapport that lead to those kinds of links. Lastly, I know that one of the keys to getting these kinds of links is having the right kind of “link friendly” content that makes people want to link to our site.
In a nutshell, you want someone that understands how social media and link building overlap, in that the key to building good links is building relationships with webmasters and providing content that lends itself to sharing and linking. A bonus would be someone that understands the paid links arena, but doesn’t plan on making that a core facet of his/her strategy. And if anchor text isn’t brought up, red lights should start flashing, because if the individual doesn’t understand just how instrumental this facet is in the grand scheme of SEO (not just in terms of external link building but also in terms of internal site architecture and linking) you’re in for a disappointing engagement.
5) Question: Do you, or have you in the past, written or blogged about SEO in industry portals? If so, can you share links to those writings?
Answer: Yes I have. Here are some links to articles that I’ve written and here are some examples of best practices documentation that I’ve written for past clients and/or employers.
9 times out of 10, if they have a strong body of public-facing, written work relating to the technical details of SEO implementation, then it’s likely that they are passionate and serious about their craft.
6) Question: What’s your approach to analytics for SEO?
Answer:I’m all about ROI. And what I mean by that is that I want to first understand what the value of a site conversion is (e-commerce sale, lead generated, advertising CPM revenue, etc) and I want to then track incremental conversions that come from SEO so that we can understand just how much revenue SEO is bringing to the table on an ongoing basis.
I go beyond ranking reports and look at traffic and conversions. I go beyond just aggregate data, and focus in on things like non-branded search referrals (because branded search referrals are not a function of SEO, but rather a function of brand awareness, since most companies already rank No. 1 for virtually all keywords that have their name in it). I also focus on year-over-year comparison to account for seasonality as well as focusing on specific keywords to identify opportunities to make an impact on money, on-the-cusp keywords.
SEO without solid, in-depth analytics and a focus on the dollar value of a conversion is doomed from the start, so make sure the folks you’re speaking with are serious about their approach to analytics.
Lastly, but perhaps most importantly, make sure to get some solid references from your potential SEO provider or SEO agency, and call those references. This is usually the best way to ensure that the folks you’re talking to have a real track record of succes.
I hope you folks out there that are stuck in this type of catch-22 situation find this post helpful. My goal was to arm you with some relatively non-technical SEO questions and answers that could help guide you on your way.
If you have suggestions on other key questions or simply want to leave feedback, please do so in the comments section below.
I am always be ready to give you the answar. Please feel free to ask me questions regarding how to improve your business through search engine optimization(SEO).
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Skype: ms.stephen
