What is SEO?
Search Engine Optimization (SEO) is simply a method to describe the process in which the traffic from a particular site is increased by optimizing your Web document content using keywords, or keyphrase, to make it appear on the top list of results by search engines.
In truth, SEO can be easily categorized as a marketing technique which promotes a certain site using these keywords in search engines. Simply put, the more keyword hits on your site, the more likely it will be placed on the top results of search engines - usually on the first page.
Since SEO focuses also on Internet Marketing, this method will also promote the idea of sales and brand awareness to different surfers of the World Wide Web.

Top-Line Improvements Focuses on Traffic Generation
What are “traffic generation efforts”?
In brief, traffic generation efforts are ways an online business attracts visitors to its website. They may include online efforts such as search engine optimization, pay-per-click search engines, affiliate marketing, email campaigns, and media or offline ones such as direct mail, television, radio, and public relations.
On the other hand, the business may decide to spend its money on improving its “bottom line” by concentrating efforts on website conversion strategies.
For example, if the above online business invests money in website conversion strategies to increase its sales conversion rate from 1.5 percent to 2 percent, then for the same 1,000 visitors, sales will increase from 15 to 20 – a 25 percent increase.

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