In this post small business owners can find list of Webmaster resources and tools that can help to track and improve existing SEO work performed in Business website or Blog
But don’t forget to leave SEO work to experts :) and suggest your thoughts on your type of business and customers using below Webmaster resources and tools
(1) Google Webmaster Tools to improve traffic
(2) Analyze your visitors, search engine visibility and keyword search through Google Analytics
(3) Find pages that link to your site and competitor site using Site Explorer
(4) Track search engine result placement for your keyword and URL
(5) Check your web page in different screen resolutions
(6) Type out your domain or keywords in search box to find relationship between linking sites and topics, a Visual Meta search engine
7) Check you site load time and fix if it is too slow. This will help search engine spiders to crawl easily
(8) Find out how search engine spiders look at your site
(9) Find how your website is targeted in local search engines
(10) Find insight of your website keyword search terms and location; target your business accordingly
(11) Get quick traffic and cost estimates on your keywords for sponsored listings
(12) Measure your ROI from SEO, PPC and conversion rate optimization
The above Online marketing resources and tools are easy to use by Small Business Owners and using this you can support web site promotion work performed by an individual or SEO company
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Everything about Meta Robots and robots.txt
Robots plays important role in the field of SEO. We have two ways to control pages and folders one is using Robots META tag and other is through robots.txt
A web page creator can specify which page should be indexed and which page should not be indexed by search engines by placing Robots META tag in the HTML section
Here are some Robots tags that are common
< content="NOINDEX" name="ROBOTS">- Ignore content and follow links
< content="NOFOLLOW, INDEX " name="ROBOTS">- Include content and do not follow links
< content="NOINDEX,NOFOLLOW" name="ROBOTS">- Ignore content and do not follow links
< content="INDEX,FOLLOW" name="ROBOTS">- Include content and follow links
< content="NOARCHIVE" name="ROBOTS">- Cache link should not show Search results pages
< content="NOODP" name="ROBOTS">- The Open Directory Project (ODP) title and description for the page should not be displayed in Search results
< content="NOYDIR" name="ROBOTS">- The Yahoo Directory title and description for the page should not be displayed in Search results
< content="NOSNIPPET" name="ROBOTS">- Titles are only displayed in Search results page and not description or text context for this page
In addition to manage folder level user agent control robots.txt file can be used. This file can be placed in root of each server and the format is plain text not HTML
Through this file website owner or webmaster can allow access to web page content and disallow access to admin, cgi and any secured files that you don’t want search engines to index
A typical robots.txt file will look like
User-agent: *
Allow: /
Disallow: /admin*
Allow: *content*
Disallow: /test/
Disallow: /paypal/
Disallow: /credit/
Disallow: /cgi/
Explains, all robots can crawl except the admin files, and crawl files named content folder, and should not crawl test, paypal, credit and cgi folder.
Hope this post helps to know more about robots and its act in SEO. You can analyze further on checking Google's robots.txt file http://www.google.com/robots.txt.
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